Cash Out dominates; Early Win remains niche.
Cash Out adoption is 3–4× higher than Early Win across both segments.

Early Win users already know Cash Out — not the reverse.
Most EW adopters also use Cash Out (~43% Non-VIP, ~67% VIP), but the vast majority of Cash Out users have never tried Early Win.

VIPs engage more with both features.
VIP adoption is roughly double Non-VIP for both features, with higher overlap — VIPs are more willing to experiment.

Biggest growth lever: convert Cash Out users to Early Win.
Over 80% of Cash Out users haven't tried EW — and they already understand acting on a live bet.

Widest CO/EW gap of any market — Cash Out is 5× larger.
EW adoption sits at just ~3.4% Non-VIP while CO reaches ~18%; among VIPs, CO hits ~46% vs EW at ~9%.

EW users know Cash Out, but not the reverse.
Over half of EW adopters also use CO (~53% Non-VIP, ~73% VIP), yet only ~10% of CO users have tried Early Win.

VIPs amplify both features equally — the 5× gap persists.
VIP adoption is ~2.5× Non-VIP for both EW and CO, but the ratio between them stays flat, unlike markets where VIPs narrow the gap.

Largest untapped cross-sell pool: ~16% are CO-only users.
Brazil's massive CO base combined with the lowest EW penetration makes it the highest-potential market for EW conversion campaigns.

Narrowest CO/EW gap — Mexico leads Early Win adoption.
CO is only ~2× EW here (vs 3–5× elsewhere). Non-VIP EW at ~10.7% and VIP EW at ~19.4% are the highest of any market.

Strongest feature overlap — users engage with both.
~28% of Non-VIP CO users also try EW (vs ~16% in Greece, ~10% in Brazil). VIP overlap reaches ~13.5%, the highest anywhere.

VIPs reach ~19% EW adoption — proof the feature can scale.
Mexico VIPs show that with the right product-market fit, nearly 1 in 5 users will adopt Early Win alongside Cash Out.

Mexico is the model market — study what drives higher EW uptake.
Its unique position (highest EW, highest overlap, narrowest gap) suggests product or market factors that other countries should replicate.

Moderate CO/EW ratio (~2.7×) with balanced user split.
Non-VIP EW sits at ~7.8% vs CO at ~21%. EW-only (~3.8%) and overlap (~4%) are nearly equal — a rare balanced split.

EW attracts a distinct user type, not just CO spillover.
The near 50/50 split between EW-only and overlap users in Non-VIP suggests EW appeals to a segment that doesn't naturally gravitate to Cash Out.

VIP overlap surges — most VIP EW users also Cash Out.
VIP overlap reaches ~10.9% (of ~14.9% EW adoption), meaning ~73% of VIP EW users are dual-feature adopters.

Non-VIP "EW-only" cohort is a unique conversion opportunity.
Unlike other markets, Chile's EW-only users (~3.8%) are sizable — introducing them to Cash Out could lift overall engagement.

CO/EW ratio (~2.6×) mirrors Greece, but at higher absolute rates.
Non-VIP EW is ~8.9% and CO is ~23%; both exceed Greece's levels while maintaining a similar relative gap.

VIP overlap doesn't scale like other markets.
EW-to-CO crossover is ~54% in Non-VIP and ~55% in VIP — virtually flat, unlike Greece or Brazil where VIPs show a much higher crossover jump.

Highest "EW-Only" VIP share (~5.8%) — some VIPs prefer EW exclusively.
Ecuador VIPs who use EW without CO are notably more common than in other markets, suggesting a distinct user preference.

Understand what drives exclusive EW loyalty among VIPs.
Ecuador's unique EW-only cohort could reveal product features or betting behaviours that make EW independently valuable — insights for other markets.

Lowest adoption for both features — a market penetration challenge.
Non-VIP EW (~3.7%) and CO (~10.2%) are the lowest of any country; even VIP CO (~27.8%) trails other markets' Non-VIP rates.

The CO/EW ratio (~2.8×) is normal — adoption is low for both, not skewed.
Unlike Brazil (5× gap), Ireland's challenge isn't EW specifically — it's overall feature engagement across the board.

VIP crossover behaves like mature markets.
~71% of VIP EW users also Cash Out, on par with Chile and Brazil — VIPs who try EW are equally engaged here.

Priority: drive broader feature awareness before optimising cross-sell.
With both features under-penetrated, Ireland needs visibility and education campaigns rather than EW-to-CO conversion tactics.

Cash Out consistently 2–5× higher than Early Win — the gap is universal.
Average CO adoption is ~17% Non-VIP and ~41% VIP; EW sits at ~5.3% and ~10.8% respectively.

Mexico is the clear standout — narrowest gap, highest EW, highest overlap.
With EW at ~10.7% Non-VIP and ~19.4% VIP, Mexico proves the feature can reach meaningful scale; its success factors deserve investigation.

VIP status doubles adoption but widens the CO/EW ratio.
The gap grows from ~3.2× Non-VIP to ~3.8× VIP on average — VIPs disproportionately favour Cash Out, making EW's VIP growth an untapped lever.

Converting just 10% of CO-only users would roughly double EW adoption.
CO-only users average ~14.5% Non-VIP and ~33% VIP — they already understand acting on a live bet, making them the ideal EW target.